It’s so easy to get caught up in how good your web design looks because how it looks has a big influence on if it will sell well. That’s not the only factor that matters. In fact, there are some key supporting design elements that are just as important to include on your website homepage if you want to increase your chances of selling more.
The best part? Most of these elements are easy to add to your existing homepage. So let’s start from the top.
Keep Your Website Navigation Simple
Have you ever walked into a store to look for one item, only to get bombarded with too many options and unsure which to get? Have you ever walked out without buying anything? I have. Website visitors do the same thing.
Website overwhelm is real – real detrimental to sales, that is. When new people visit your site, they don’t want to search or guess which menu option is the right one. The key is to keep it simple.
Keep your main menu options limited and easily recognizable. Don’t have options like “FUSED’s Culinary Creations Directory” when “Recipes” says it all.
Structure Your Website Homepage Content To Make More Sales
From the moment someone lands on your homepage, you are being judged. That’s right! People decide if you’re worthy of their time and money in the first few seconds after they land on your website (even if it hasn’t fully loaded the content yet).
If you’re going to be judged that quickly, you need to have a strong content-design structure in place to catch the visitor’s attention and pull them in to scroll further down the page or further into your website.
There are many ways people do this, but our favorite is to think like a total stranger. If you landed on your own site for the first time, would the above-the-fold content pull you in? (Above-the-fold is everything you can see on the screen when you first land on a web page.)
If it did, what would be the next thing you want to see or know? Is it something right there or did you have to root around the page or website to find it? Arrange your content from top to bottom in a logical order. You can always test this on willing friends, family members, and clients.
Put Your Contact Information On Your Website (everywhere)
Some things are too good not to repeat, your contact information is one of them. No need to go overboard but having your contact details in multiple areas on your homepage increases your chance of sales on a website or landing page.
According to statistics, once they land on a homepage, 64% of web visitors want to see a company’s contact information. That’s over half the web traffic that wants to be able to contact you! Give the people what they ask for!
We recommend adding a few tasteful different ways to contact you. Get creative with the “how” to get in touch by using methods like your phone number above your menu or even a “Chat Now” floating icon. The easier it is for people to make contact with you, the more they will do it.
Use CTAs Wisely Throughout Your Website
Calls To Action, or CTAs, are arguably one of the most powerful methods of converting visitors to sales you could have on your website. A CTA is essential for you to directly tell your web visitor what action you want them to take. Seems pretty straightforward, right?
Yes, but like most methods of communication, there’s an art to it.
A great CTA, one with the right placement, personalization, and preface, can increase leads and sales by several hundred percent. (That’s not a typo! Hubspot reported a conversion increase of 121% when they implemented CTAs.)
What makes a great CTA? We’re working on a special project to help you create the perfect CTA to make more sales but we do have one tip we can share that will make a huge impact on your sales today.
That tip? There’s a “know, like, trust” factor that needs to be there before you can start asking for a sale with a CTA. Treat your homepage like an in-person relationship. You wouldn’t walk up to someone on the street and ask them to buy your product before they even knew who you are or what you sell, right? The same goes for your website homepage. We recommend including a CTA that leads to a free product or more information about what you want to sell. From there, you can quickly build the know, like, trust you need to turn a visitor into a repeat customer.
The Shameless FUSED Disclosure
In true FUSED fashion, we can’t end this article without telling you that cold-hard truth. Hundreds of factors can make or break your ability to convert visitors into sales on your homepage. These are just four easy-to-implement tips that are proven to provide results. The list doesn’t stop here, though!
That’s why we’re handing the keyboard over to you. We want to know what tactic you’re using to convert visitors to sales on your homepage.